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Write a Book and Watch Your Business Soar

By on Mar 7, 2016 in Blog | 0 comments

We’re all looking for that little something that is going to give us an edge on the competition.  Have you thought of promoting your expertise with a book? Business, real estate and marketing professionals have all used this as a means to raise the awareness of their industry to increase their credibility with clients and prospects. Your Experiences are What Set You Apart as the Expert If you’ve been in business for a while, you’ve likely learned a thing or two about what works and what doesn’t. These are lessons you can share with others who either don’t have your level of experience or haven’t encountered a specific type of client or dilemma yet.  Giving seminars, writing papers and articles are all great ways to share your knowledge, but there is something about writing a book that gives you instant credibility. Authorship is still seen as something unattainable by many—making it special. Think about what you do when you want more tools in your toolbox. You read or listen to someone who has made it to the top of your field.  Why?  Because you know that they have valuable information that you can implement to make your business even better. You have that accumulated knowledge too.  Why not use it to improve your business? Where do you start? Here are some suggestions: Start with a topic or area you know. Research it. Look at other books in that category and see how they have approached the subject. Then try to find a different approach. Determine keywords. This is an online book, so keywords are important. These are not industry terms—they’re the phrases others would type into a search engine to find your industry or expertise. Sites like Wordtracker.com and Jumpshot.com give you a free seven-day trial period to test out their site, and SEOBook.com allows you to create a free account. Note: Keywords may be not hold the same importance to your search engine optimization as they once did, but are still used in organic searches when someone is trying to locate an expert in your field or their geographic region. Create an outline or guide on what you are going write about and how you think you want...

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Becoming One with the Book

By on Nov 29, 2014 in Blog, Featured | 0 comments

For all the fiction readers out there…there’s a reason you read what you read.  I found this interesting article “Science Shows Something Surprising About People Who Still Read Fiction” by Gabe Bergado at Arts.Mic and wanted to share it with you.  You can find it at http://mic.com/articles/104702/science-shows-something-surprising-about-people-who-love-reading-fiction.  They tend to be more empathetic toward others. It’s not news that reading has countless benefits: Poetry stimulates parts of the brain linked to memory and sparks self-reflection; kids who read the Harry Potter books tend to be better people. But what about people who only read newspapers? Or people who scan Twitter all day? Are those readers’ brains different from literary junkies who peruse the pages of 19th century fictional classics? Short answer: Yes — reading enhances connectivity in the brain. But readers of fiction? They’re a special breed. The study: A 2013 Emory University study looked at the brains of fiction readers. Researchers compared the brains of people after they read to the brains of people who didn’t read. The brains of the readers — they read Robert Harris’ Pompeii over a nine-day period at night — showed more activity in certain areas than those who didn’t read. Specifically, researchers found heightened connectivity in the left temporal cortex, part of the brain typically associated with understanding language. The researchers also found increased connectivity in the central sulcus of the brain, the primary sensory region, which helps the brain visualize movement. When you visualize yourself scoring a touchdown while playing football, you can actually somewhat feel yourself in the action. A similar process happens when you envision yourself as a character in a book: You can take on the emotions they are feeling. It may sound hooey hooey, but it’s true: Fiction readers make great friends as they tend to be more aware of others’ emotions. This is further apparent in a 2013 study that investigated emotional transportation, which is how sensitive people are to others’ feelings. Researchers calculated emotional transportation by having participants express how a story they read affected them emotionally on a five-point scale — for example, how the main character’s success made them feel, and how sorry they felt for the characters. In the study, empathy was only apparent...

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